REI makes New York City debut
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New York City -- REI (Recreational Equipment, Inc.) has opened its first-ever store in Manhattan, in the landmarked Puck Building in SoHo. The 35,000-sq.-ft. space has been carefully restored to honor the brand’s nearly 75-year heritage and the building’s more than century-old history. The Seattle-based REI partnered with Callison to incorporate natural elements and historical items that were reclaimed from the Puck Building into the retail space. The building’s brick walls and ceilings, and steel columns were exposed and refurbished to honor the original structure as it appeared in the late 1890’s. Wood from the original construction was repurposed
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