Consumer Spending for the Super Bowl to Reach All-Time High

Love them or hate them, two football titans will fight it out on Super Bowl Sunday, and more Americans than ever will join them to celebrate the big game. According to a new survey from the National Retail Federation 173 million people will watch the game and consumer spending for the Super Bowl will reach an all-time high, too, with the average game-watcher expected to shell out $63.87 on related merchandise, apparel and snacks, up from $59.33 last year.