Pinterest Expands Buyable Pins to More Merchants

Pinterest is hoping to be a shopping destination this holiday season, and it’s adding more partners to make that clear to shoppers. The popular online image board says it's partnered with e-commerce software providers Bigcommerce, Magento and IBM Commerce to give thousands more merchants the ability to sell products on the platform through Pinterest's Buyable Pin program. Pinterest previously announced partnerships with software companies Shopify and Demandware. All five of these partners make software that businesses use to set up and run online stores, allowing Pinterest to sign up way more merchants than it could on its own.