J.C. Penney Tries to Look Boutique Chic
J.C. Penney will attempt to break away from the sea of clothing racks that dominate most department stores and replace the layout with brand-focused groups. The move is a way to appeal to customers prone to shop at more specialized boutiques, according to an article in the Kansas City Star. About 700 of the 1,100 Penney stores introduced new brand shops this month, including Liz Claiborne, Izod and Penney's brand, JCP. A Levi's brand shop opened in August, the article reported.