Party City Announces Launch of New and Improved Social Applications for Halloween Enthusiasts

ROCKAWAY, N.J., Sept. 29 /PRNewswire/ -- Creep, float, crawl and then click away to experience the online expansion of Party City's Halloween expertise into the digital domain. Beginning in early September, the premier Halloween specialty retailer, Party City, will launch its online costume store and a series of new and improved social applications to jumpstart the Halloween season. Utilizing new technologies and the latest in social communication platforms, including Facebook, Twitter and a newly launched YouTube channel, Party City intends to engage and entertain Halloween enthusiasts with a series of interactive games and programs. According to the National Retail