Palmer launches 'Arnie' apparel to win new fans

'Arnie' apparel will honor the look of Arnold Palmer some 50 years ago. Share » Print Email With his matinee-idol looks and swashbuckling play, Arnold Palmer in his prime struck such a pose that he launched his own apparel line long before he became a legend. More than 50 years later, the fashion statement he made back then is inspiring a whole new collection, and it very well could land the King a new generation of fans. In fact, making the Arnold Palmer brand resonate with consumers, primarily ages 16 to 35 – who more than likely