Overstock.com Buys O.co Domain Name for $350,000

There's a new way to get to Overstock.com - simply type O.co into your browser. Overstock.com announced it purchased the domain name O.co from .CO Internet S.A.S, the official .CO domain registry. According to the company, the new web address will "enhance its brand recognition and retention, align with current marketing initiatives, and make it easier for shoppers to find the company's products and services online." What Overstock understated in its announcement is that the new domain will be a convenient shortcut for shoppers using mobile devices, which lack full-sized keyboards. Overstock.com purchased the registration rights to secure the