Oscar de la Renta Plans Facebook E-Commerce Initiative

The fashion design house of Oscar de la Renta has emerged as one of the leaders in social media marketing within the fashion industry and, though best known for $4,000 cocktail dresses, plans to be a leader in social media commerce as well. "We expect Facebook will become a major channel of e-commerce," says CEO Alex Bolen, in a wide-ranging interview with Lauren Indvik for Mashable.