Only 6% of Top Online Retailers Include a Facebook Log-In Button, Report Finds

Social Labs today released its findings regarding how online retailers implement Facebook's log-in button. The company examined how the top 500 online retailers integrated the plug-in as an alternative option for their account creation, site registration and site log-in processes. The 14-page study titled "Log In With Facebook and the 2012 Internet Retailer Top 500″ shows the numbers aren't pretty: only 30 out of the top 500 sites, or 6 percent, integrated Facebook with the core of their e-commerce site for the purpose of user account creation.