Old Navy to Launch Superfan Nation, Selling Licensed Sports Gear

Looking to profit from the lucrative sports market, apparel chain Old Navy will open Superfan Nation, an in-store shop featuring licensed sports gear, at its U.S. stores this month. Beginning Aug. 18, Old Navy will sell apparel and accessories from NFL and select collegiate sports teams at about 1,000 stores, with each catering to the local community's favorite teams.