New Site Lets Consumers Opt Out of In-Store Mobile Tracking

Ahead of a Federal Trade Commission conference Wednesday on the privacy implications of mobile device tracking in stores, airports, hotels and other public places, a new website is launching where consumers can opt out of having their location information collected. Going live Tuesday, the opt-out platform was built by The Wireless Registry for the Future of Privacy Forum, which developed a code of conduct adopted by 11 mobile location analytics firms.