Neiman Marcus and Visa Get Personal With Mobile

Neiman Marcus has partnered with Visa to test a mobile program that connects shoppers to real-time offers from the national retailer. The new program, nmbuzz, delivers offers, up-to-the-minute fashion news from Neiman Marcus experts, and insider updates on sneak previews and designer appearances directly to the mobile phones of Neiman Marcus customers who enroll with their eligible Visa account.