Making Marketing History? Burberry Tweets Thank-You GIFs

In honor of hitting 1 million Twitter followers, luxury brand Burberry sent approximately 3,000 thank-you GIFs to fans last Monday. The thank-you e-cards were personalized with followers' names and were tweeted to them directly. While this certainly seems like a nice sentiment, especially given that Friday was the GIF's 25th birthday, I wanted to determine what impact these tweets had.