Macy's, Walmart & More Deploy Facebook's New Timeline

Brand pages will automatically convert to the new Facebook Timeline format on March 30, but many have jumped on the bandwagon early. Walmart, Macy's, Sears, Tiffany & Co., Nike, L'Occitane and Kate Spade are among those that have chosen to convert to the new format prior to automatic deployment. These early movers are taking advantage of Facebook's new format to better target their Facebook shoppers and to use the new features to become more interactive. Facebook Timeline's new features include: a large visual cover photo, image thumbnails for tabs, friend activity posts with what friends are saying about the