Macy's Inks Partnerships to Drive Retail Traffic

Macy’s, already one of the country's largest advertisers, is looking to augment that spend with partnerships designed to lure more shoppers into its stores. Martine Reardon, evp, marketing at Macy’s, said the push is also part of the company’s strategy to differentiate itself. “It’s important for a brand to have a personality,” she said.