Macy’s Backstage Pass Highlights Growing Role of QR Codes
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Macy’s<%2Fa>%20ability%20to%20create%20addictive%20in-store%20experiences%20is%20a%20major%20factor%20in%20its%20multichannel%20success.%20The%20retailer%20has%20just%20expanded%20its%20popular%20Backstage%20Pass%20campaign,%20which%20sees%20consumers%20scan%20QR%20codes%20to%20access%20celebrity%20fashion%20videos%20on%20their%20mobile%20device.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fmacy-s-backstage-pass-highlights-growing-role-qr-codes%2F" target="_blank" class="email" data-post-id="26191" type="icon_link">
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Macy’s ability to create addictive in-store experiences is a major factor in its multichannel success. The retailer has just expanded its popular Backstage Pass campaign, which sees consumers scan QR codes to access celebrity fashion videos on their mobile device.
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