Lululemon Athletica Projects 50% Increase in E-Commerce Sales

In only its second full year in the e-commerce business, Lululemon Athletica hit its online sales goal in Q4, when e-commerce accounted for 10% of the retailer's total sales. And even though the yoga-inspired women's apparel retailer is predicting a short-term disruption when it transfers its e-commerce platform from third-party to in-house control, Lululemon executives have set a mid-year target of 15%, which would represent a 50% increase. "Given that we are still learning a lot about e-commerce and have been perpetually under-inventoried on our site, we know that we are still at the early stages and see a