Lowe's Online Conversion Up 78% After Platform Redesign

A platform redesign of its website last year reaped enormous benefits for Lowe's, as the home improvement retailer reported a 19% increase in website traffic year-over-year and a 78% increase in online conversion rates during a recent conference call discussing Q1 2011 earnings. The company plans to continue to invest in its e-commerce and m-commerce throughout the year. A platform redesign of its website last year reaped enormous benefits for Lowe's, as the home improvement retailer reported a 19% increase in website traffic year-over-year and a 78% increase in online conversion rates during a recent conference call discussing Q1