Management January 3, 2012 J.C. Penney, Saatchi Break Up Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments Saatchi & Saatchi New York and J.C. Penney have officially parted ways, ending a five-year relationship that birthed a new image of the retailer, transforming it from stodgy into a fresh-faced purveyor of affordable clothes for American families. The alliance, which had its roots in a meeting of the minds between the retailer and Saatchi chief Kevin Roberts, resulted in some memorable work. Read The Full Article Advertising Age 0 Comments View Comments Companies:J.C. Penney Related Content Walgreens Drops Plan to Sell Boots Business Farfetch Invests $200M in Neiman Marcus Group Hudson's Bay, Sycamore Prepare Bids to Buy Kohl's Lessons Learned From Scaling Amazon Businesses Report: Fanatics to Buy Mitchell & Ness Activist Group Seeks Control of Kohl's Board Comments