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January 3, 2012

J.C. Penney, Saatchi Break Up

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Saatchi & Saatchi New York and J.C. Penney have officially parted ways, ending a five-year relationship that birthed a new image of the retailer, transforming it from stodgy into a fresh-faced purveyor of affordable clothes for American families. The alliance, which had its roots in a meeting of the minds between the retailer and Saatchi chief Kevin Roberts, resulted in some memorable work.

Read The Full Article Advertising Age

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Categories:
Mergers & Acquisitions

Companies:
J.C. Penney

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