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January 3, 2012

J.C. Penney, Saatchi Break Up

Facebook Facebook Twitter Twitter LinkedIn LinkedIn Saatchi%20%26%20Saatchi<%2Fspan>%20New%20York%20and%20J.C.%20Penney<%2Fspan>%20have%20officially%20parted%20ways,%20ending%20a%20five-year%20relationship%20that%20birthed%20a%20new%20image%20of%20the%20retailer,%20transforming%20it%20from%20stodgy%20into%20a%20fresh-faced%20purveyor%20of%20affordable%20clothes%20for%20American%20families.%20The%20alliance,%20which%20had%20its%20roots%20in%20a%20meeting%20of%20the%20minds<%2Fspan>%20between%20the%20retailer%20and%20Saatchi%20chief%20Kevin%20Roberts,%20resulted%20in%20some%20m<%2Fa>emorable%20work.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Floves-lost-between-jc-penney-saatchi-pair-breaks-up%2F" target="_blank" class="email" data-post-id="22541" type="icon_link"> Email Email 0 Comments Comments

Saatchi & Saatchi New York and J.C. Penney have officially parted ways, ending a five-year relationship that birthed a new image of the retailer, transforming it from stodgy into a fresh-faced purveyor of affordable clothes for American families. The alliance, which had its roots in a meeting of the minds between the retailer and Saatchi chief Kevin Roberts, resulted in some memorable work.

Read The Full Article Advertising Age

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