Lord & Taylor signs on as exclusive retail sponsor of 'Project Runway'

NEW YORK -- Lord & Taylor has entered into an exclusive partnership with Lifetime’s "Project Runway" for the television shows’ tenth anniversary season. The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program. “We are very excited to partner with 'Project Runway' for its tenth season,” said Bonnie Brooks, president of Hudson’s Bay Company, the parent of Lord & Taylor. “The mission of the show is very much in alignment with Lord & Taylor’s legacy of launching the careers of major American designers.” As part of the retailer’s sponsorship, the show will feature