Learning Resources Upgrades eCommerce Operations To Increase...

Learning Resources, a leading global manufacturer of hands-on educational materials, has made a significant shift in their online business strategy, moving to retail-integrated eCommerce. Through its partnership with Shopatron, Learning Resources is now able to give orders completed on their website to their retail partners for delivery to the consumer, rather than fulfilling consumer orders directly. Learning Resources provides resources and materials for imaginative play and developmental exploration to classrooms and homes across the world. After selling direct to consumers online for 13 years, the company determined that their successful eCommerce operations were straining brick-and-mortal retail relationships. With a