Kohl's CEO Stakes Future on New Loyalty Program

With customer engagement and driving traffic as top priorities, Kohl's has spent many months revamping its e-commerce platform and mobile technologies to support a game-changing loyalty program, currently in beta in Texas and expanding imminently to California. The retailer launched its loyalty pilot in late 2012 to great results, with the Texas test stores "handily" outperforming the control group. Kohl's will offer the program in roughly 300 total stores when it goes live in California and will make a decision in early 2014 about implementing it throughout the chain.