Kohl’s Ramps Up Fitness Gear Sales With FitFluential Partnership

Kohl's is teaming up with FitFluential to offer exclusive fitness-related social media content, including purchase tips, as part of its sponsorship of the The Color Run paint race. Kohl's will be the department store partner for The Color Run, enabling the retailer to serve as the packet pick-up destination for participants in more than 100 cities nationwide. The brand is also demonstrating its commitment to wellness by launching the Make Your Move initiative and encouraging social media users to follow the conversation via the #MakeYourMove hashtag as FitFluential bloggers offer tips for fitness and relevant purchases.