Kmart Launches Shoppable Video on Facebook

The shoppable video section of the recently launched KmartDesign Facebook page is, as far as we are aware, the first time a brand has integrated video shopping directly into a brand’s social community. I hesitate slightly in saying “the first time ever…” as there is so much happening so quickly in the world of content marketing with video that someone else may be launching similar functionality as I write these words. But if they are, we aren’t aware of it. And it’s pretty cool.