JCPenney Offers QR Holiday Gift Tags

As part of its holiday campaign, JCPenney is giving shoppers a personalized QR code gift tag to attach to gifts purchased in stores in place of traditional hand-written tags. Starting on Black Friday, JCPenney will gift each shopper one free Santa Tag with their purchase. Customers can record voice messages up to one minute long on the "Santa Tags." Gift recipients can then scan the code with any QR code reader application on their smartphones to listen to the message. Other digital holiday initiatives the retailer is rolling out this holiday season include an online and Foursquare promotion with