JCPenney Announces Exclusive Partnership with Liz Claiborne

Plano, Texas-based J.C. Penney Co. Inc. announced the launch of Liz Claiborne, making the company the exclusive department store for all Liz Claiborne and Claiborne-branded merchandise in the United States and Puerto Rico. Available in JCPenney's more than 1,100 stores and on Jcp.com, Liz Claiborne will be presented as a full lifestyle collection across approximately 30 categories--including women's and men's apparel, home and accessories. As part of its strategic agreement with JCPenney, Liz Claiborne Inc. will be responsible for designing the merchandise, while JCPenney will source, merchandise and market the brand. "The launch of Liz Claiborne at JCPenney represents