J.C. Penney Burned lululemon’s Snobby Fat-Shaming … And it’s Brilliant
lululemon's recent image problems are excellent news for other athletic brands, and J.C. Penney wants everyone to know that if lululemon doesn't want you in its pants, J.C. Penney is ready to hook you up. "When it comes to yoga pants, we fit any shape and size," J.C. Penney tweeted right about the time lululemon was making headlines for blaming the failure of its yoga pants on the size of its customers’ thighs. We can't help but snicker at the dig. There's no burn like a corporate burn to make you feel all tingly inside.