J.C. Penney Asks Court to Drop Lawsuit Over LED Square Frame Used in ‘Fair and Square’ Branding

J.C. Penney has asked a New York federal court to dismiss a lawsuit filed by the visual merchandising firm Hudson + Broad over the Plexiglas LED square frame used in the chain’s new “Fair and Square” branding campaign, Women’s Wear Daily reported. Hudson + Broad, based in New York City, is seeking $40 million in damages. It filed suit on April 25, suing the retailer for "breach of contract and misappropriation of trade secrets.”