Ikea in My Bedroom: Creepy or Cool?

Ikea U.K. is hinting at how cool it would be for it to scrape your social network profile in order to customize products. In a new campaign on YouTube, the furniture maker invites you to link to your Facebook account. Then it asks "Who is in your bedroom?" (you, spouse, child). It then starts building a place where you will "go happy to bed," including an animation that builds walls out of the names in your social graph and phrases from your wall.