Ikea consumers to shop via TV remote controls

Tags: Customer Experience, Merchandising, Multichannel Retailing, Payments, Technology It seems it was only a matter of time before consumers were able to buy products via remote control while watching TV. What's perhaps surprising, however, is that it's a retailer not a technology firm that is testing the platform. Ikea is bringing "tele-commerce to the owners of Ikea's new Uppleva TV set," according to a story on GigaOM. The TV will be available in select European Ikea stores next month and offers a built-in shopping and payment solution. A German company called Connept developed the technology that will prompt users