GNC Gets Into an Omnichannel Groove With Bonnaroo

GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy. GNC says it will execute a multifaceted strategy that consists of on-site experiences, outbound media and GNC support before, during and after the festival. At the festival, GNC will occupy a 60'x40' footprint called LIVE LOUD Live Well powered by GNC located within the front of house area known as Centeroo that will include a 40'x40' enclosed tent as well as a 40'x20' outdoor patio space.