Gilt Co-Founder Launches Photo-Driven Shopping Startup Project September

Alexis Maybank, one of the founders of Gilt Groupe (recently acquired by the owner of Saks Fifth Avenue), has a new startup in the world of fashion and shopping — Project September. Maybank says her aim is to “make the visual world shoppable.” In other words, if you see a photo with an item of clothing or an accessory that you love, you shouldn’t have to wonder what it is and where you can get it. On Project September, those items will be accompanied by green dots. Click on the dot and you’ll get more info, ultimately allowing you to buy it directly from the brand’s website.