Gift, Home and Web-Only Catalogs Show Growth

Online-only catalogs today number 2000, up from 869 five years ago, reported MediaFinder.com, the largest online database of U.S. and Canadian periodicals, including data on 12,431 catalogs. During the same time period, print catalogs declined from 3,836 to 1,158, while the number of catalogs appearing in both print and online formats increased from 6,661 to 8,640. Over the last five years, gift/card catalogs experienced the most significant growth from 293 to 370; while home and food catalogs increased from 283 to 355 and 301 to 343, respectively. Manufacturing catalogs showed the steepest decline from 355 to 272.