5 Ways Facebook Messenger Could Be a Game Changer for Retailers
Thus far, “Facebook commerce” has flopped. Efforts by retailers, from Express to Urban Outfitters, to sell merchandise directly on the social network via virtual shops, “news feed stores” or catalogs have returned a negligible return on investment, at best. Experts say that failure reflects the mind-set of consumers when they’re on the site: they're not in consuming mode. People visit Facebook to chat with friends, share updates on their lives, spout their views, etc. They’re not there to shop. However, that could soon change.