First M&M's store outside the US opens in London - Consumer Trends

X Factor winner Alexandra Burke and London major Boris Johnson were among the high-profile names that attended the opening of the first M&M’s World outside of the United States on Wednesday. In addition to chocolate, M&M’s World sells M&M’s branded kitchenware, clothing, bedding jewellery and glassware. The 35,000 sq ft London store features a 1963 double decker bus, a chocolate wall and a Union Jack flag made of M&M's. Parent company Mars Inc has invested £10 million in the store and expects notable sales increases as a result of the