Filson's Big Bag Theory

Each company's founding myth is important, but the story matters more if it's bundled up in the sales pitch. Filson makes heavy wool jackets and hearty bags and other assorted outdoor gear from a bygone era (no Gore-Tex or Velcro here). Company founder Clinton C. Filson began in 1897, in Seattle, as an outfitter to prospectors headed to the Klondike for the gold rush. The story is central to what Filson is and the company's appeal. People — men, almost exclusively — have trusted C.C. Filson's product for more than 100 years for hunting, fishing, prospecting, logging and other outdoor pursuits.