Fathead Turns Crisis Into Opportunity
A Fathead mistake turned into an opportunity for the brand. And for Reddit. Last week, a Reddit user posted an image of a Tim Tebow Fathead poster he'd purchased online. The thing is, the user ordered a Tom Brady Fathead. Naturally, he went to Reddit to complain. The post had 2,624 upvotes (the Reddit equivalent of a Facebook like) and 675 comments. It's the kind of attention a brand doesn't want to see when it screws up.