Macy's Uses Facebook Video for Thanksgiving Ads

Macy's, which traditionally kicks off the U.S. holiday shopping season with a nationally televised parade in Manhattan, will join a handful of other companies this year parading its ads on Facebook's fledgling video feeds. As the social media platform slowly rolls out its premium video offerings to advertisers, Macy's will launch its online video ads Thursday. "As we were anticipating Black Friday, we wanted to take a look at how the product evolved and try to figure out how to distribute our video in a balanced way," said Jennifer Kasper, Macy's group vice president for digital media and multicultural marketing.