Exhuming J.C. Penney’s Failed Marketing Makeover for Leadership Lessons We Can All Use

In a sweeping move to right the ship after former CEO Ron Johnson's failed attempt to reinvent the J.C. Penney brand and inject new life into the business, the company has adopted a bold new marketing strategy — hire its retired former CEO, whom Johnson replaced just about two years earlier, and quickly return to the deep discounts and doorbuster deals that originally got the brand into this mess. Wait. What?