Etsy Accused of Exploiting Breast Cancer Awareness Month

Breast cancer activists have accused Etsy of using breast cancer as a marketing tool without doing enough to help the cause. It's an alleged example of "pinkwashing," the corporate practice of selling pink products that don't actually fulfill their claims about donating toward breast cancer prevention. This week, a newsletter titled Tickled Pink, encouraged subscribers to buy bright pink handmade merchandise in order to "show your love to the women in your life." However, one blogger discovered that out of 24 products featured, only eight actually claim to support breast cancer causes, and some tenuously at that.