eBay Revamps MySpace-like Social Networking Feature

eBay announced it is updating the look and feel of MyWorld pages, a place where users can share information about themselves and can promote what they sell on eBay. It will also retire certain features, including "Neighborhoods" and "Guestbooks." eBay had launched MyWorld in 2006 and, like the site MySpace which was popular at the time, it was designed to enable users to "showcase your personality and interests by combining many of the features already available on eBay." MyWorld let users draw from existing features on eBay, such as their feedback profiles and eBay Blogs (yes, eBay let users