Disney Rebooting its Retail Stores
Steve Jobs, Disney's largest investor, had inspired the company to "think big." The new Disney Store at the Mall of America may share its kid clientele with nearby Legoland and Nickelodeon Universe, but the retailer shares its heart with an outlet just several feet away: the Apple store. With its seamless marriage of technology and brand, Disney's new concept stores have taken a page or two from Apple's vaunted retail playbook. Which makes sense, since Apple's founder/CEO, the late Steve Jobs, was the largest shareholder in the Walt Disney Co. and served on its board of directors.