Digital Channels Continue to Gain in New Marketing Spend

The Direct Marketing Association (DMA) today released its Quarterly Business Review for the first quarter of 2010. As the trends toward increased accountability and technical innovation continue their rise in popularity and ROI among the business community, the digital channels have consumed the top slots for new marketing spending. The study shows that for the first time in two years, marketers and their service providers reported across-the-board increases in revenue, marketing expenditures and profitability compared with both the fourth quarter of 2009 and the same quarter last year. Their optimism about the second quarter also grew.