CVS and Walgreens Compete for Mobile Shoppers

CVS is the latest chain to offer consumers the option of ordering products via mobile devices. The chain took the move, as a company press release points out, because of the rapidly increasing number of consumers going online via mobile browsers. The drugstore chain has made the entire catalog on CVS.com available through the mobile optimized site at m.cvs.com. In addition to placing orders for products, consumers may also place photo print orders. "Our new mobile shopping site offers digitally-minded CVS/pharmacy shoppers with a superior on-the-go retail shopping experience," said Rob Price, senior vice president, chief marketing officer for