Customize Your Cap at Foot Locker

Footwear retailer Foot Locker worked with Lumacoustics to develop interactive software that allows customers to design and customize their own New Era hats on 32-inch touchscreen monitors in-store. The screens, which are situated in the New Era display area in the Foot Locker store, offer a blank hat template for users to “paint” on designs and pictures using a wide variety of different colors and stencils. Foot Locker visitors can also browse through New Era’s history and other information. The screens are currently being trialed in Milan, Paris and London stores, where initial consumer feedback is showing the system