Customers Are Sticking With Target, Poll Finds

A recent Bloomberg poll suggests that most Target customers are willing to forgive the company for its massive data breach. The theft of data concerning more than 40 million payment transactions did hurt the company's reputation, as evidenced by a drop in sales in the fourth quarter, as well as the Congressional hearings and flood of lawsuits. However, the poll taken in early May showed that 85 percent of customers expect to shop about the same amount at Target over the next year. Only about 7 percent planned to reduce spending at Target in that period.