Cross-Channel Retailers Upgrade Websites, But Not Mobile
Website redesigns are in the cards for about two-thirds of multichannel retailers, according to a recent survey. Online retailers are looking to refresh their look and improve search engine optimization, navigation and conversion rates. Mobile, though, is barely on the horizon for most survey respondents. Four in five U.S. multichannel retailers polled said they weren't using any mobile commerce functionality in February 2010.