Consumers Abandon Slow Loading Websites, Study Finds
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A new study from tag/pixel solution TagMan, shows that traffic is lost for every second a page doesn't load. But, while many marketers or content publishers assume the content is slowing load time, the TagMan study says slow page-loads can actually be caused by third-party tracking tags - the code used to track online campaign performance. The TagMan study indicates that conversion pages may have as many as 20 tags; at least one website had 40 tags in place.