Consumer Insights Drive Merchant Success With Prepaid Gift Card Programs

Today's consumers are turning their growing appreciation for gift cards into a public embrace. According to First Data's 2011 U.S. Prepaid Consumer Insights study, the average amount spent per closed-loop card grew in 2011, increasing by more than 23 percent compared to 2010. The average total amount consumers spent on closed loop gift cards increased to $211 from $161 last year.