Coach to Discount Products in Break With Tradition
Coach, the largest U.S. luxury handbag maker, will begin discounting purses at its North American full-price stores, breaking from tradition to combat sluggish sales and mounting competition. Coach will offer goods on sale twice a year — in June and January — said Andrea Resnick, a company spokeswoman. New York-based Coach had been one of the few fashion and luxury industry companies that refused to discount goods in its domestic stores. The move is consistent with what Coach already does overseas.